Client: Fox Sports

Role:  Conceptual Development, Style Frame designs

Fox sports design needed a promo package for their new College football programing. Something that was energetic, poppy, and on brand with the dramatic tone set by Fox Sports. The concept; a cube which transforms out into a massive abstraction of college football icons and themes. The challenge; well, beyond the obvious giant party machine, creating a semblance of coherency in what initially feels like a smattering of stuff.