+ CREATIVE +

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"Hexagon"

Collaborating with our good friends at Big Day The agency, our creative production and VFX team executed on elevating the HexClad brand to the next level. We honed in on the symbolism of the "Hexagon" and its importance to the technology, constructing and transforming the pan to its beautifully finshed form.

Combining photorealitic CGI, and animation of the pan with live-action, we were able to highlght and exagerate the complex engineering of the hybrid technology. To add the finishing garnish to the visual recipe, world renown chef Mr Gordon Ramsay blesses the spot and welcomes everyone to a whole new way of cooking. The hybrid revolution has begun.

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+ CREDITS +

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Client: Hexclad Hybrid Cookware

Agency: Big day The Agency

Production: FS Media

Color: Company 3

Original Music and Sound Design- Eleven Sound

CGI & VFX: CYPHER

CG/VFX Producer-Alan Loayza

Creative Director-James Camanyag

3D Design and Animation-Dan Darling, James Camanyag

Special Thanks- Sam, Jeffrey Vance, Alex Howard

Original Music and Sound Design- Eleven Sound

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