HP needed help coming up with a creative way to introduce their new line of HP Color Laserjets .  They reached out to us to create something unique and captivating all in CG that tells a story.   We came up with a visual narrative that evolves around the end users environment, and with clean, swift animations, we fly through their day to day.   Our focus was to give insights to the product as well as give the viewer a sense to what type of people would be utilizing this product. 

Credits:

Our Role:

Direction/Concept Dev/Design

Agency: PIA

Art Director: James Camanyag

Production Manager:  Ryan Steele

Producer:  Cyrus Gladstone

3D: RKS-Erik Jensen, Nick Hopkins,