+ CREATIVE +

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Hackers take note. Protect, Detect, and Recover. Hewlett Packard Embedded Security is the reason Hp printers are the worlds most secure. Hewlett Packard wanted to highlight their high level printer security system and takes pride in saying its beyond ordinary. With that in mind, our Creative Director James Camanyag and team was put to the challenge to visualize these complex ideas and to create a cutting edge product video highlighting the core components and features of Hp's Embedded Security system. His creative approach was to take Hp's technological ingredients and design a complex world of circuitry, and show how this organic system of checks and balances works.

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+ CREDITS +

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Agency: PIA Agency

Creative Director: Craig Alshin

Art Director: James Camanyag

Production Manager: Ryan Steele

Producer: Cyrus Gladstone

3D: RKS- Erik Jensen, Nick Hopkins,

Addition Animation: Zach Landua

Original Score/Sound Design: Matt Pavolaitis

Editor: Jason Brandel

CYPHER-Art Direction/Concept Dev/Design/Animation/VFX