+ CREATIVE +
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Hackers take note. Protect, Detect, and Recover. Hewlett Packard Embedded Security is the reason Hp printers are the worlds most secure. Hewlett Packard wanted to highlight their high level printer security system and takes pride in saying its beyond ordinary. With that in mind, our Creative Director James Camanyag and team was put to the challenge to visualize these complex ideas and to create a cutting edge product video highlighting the core components and features of Hp's Embedded Security system. His creative approach was to take Hp's technological ingredients and design a complex world of circuitry, and show how this organic system of checks and balances works.
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+ CREDITS +
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Agency: PIA Agency
Creative Director: Craig Alshin
Art Director: James Camanyag
Production Manager: Ryan Steele
Producer: Cyrus Gladstone
3D: RKS- Erik Jensen, Nick Hopkins,
Addition Animation: Zach Landua
Original Score/Sound Design: Matt Pavolaitis
Editor: Jason Brandel
CYPHER-Art Direction/Concept Dev/Design/Animation/VFX