+ CREATIVE +

--

"Playful Precision"

We wanted to interpret the manufacturing and application of DOS in a fun, and captivating way. Rather than ignoring the complex mechanical processes involved, we fully embraced it and reimagined the intricate machinery through playful eyes.

We designed a stylized 3d factory miniature that abstracts the level of sophistication driving the new formulation of DOS. The same treatment will be given to the delivery method, specifically fertigation, to clearly identify the purpose of DOS to potential consumers. This execution resulted in a tone that Hydroponic Research doesn't take itself too seriously while still being concerned with the precision of design and the deliberation of its purpose.

This visual interpretation will also make the manufacturing and irrigation method the essential qualities contributing to the identity of the product. This approach was intended to visually speak to those cultivators still enchanted with a child-like fascination of the gardens they grow.

--

+ CREDITS +

--

Client: Hydroponic Research

Agency: Donovan Trip

CYPHER

Executive Producer-Joven Esteves

Creative Director-James Camanyag

Art Director-Paul Cantor

3D Design and Animation-Paul Cantor, James Camanyag

Original Music and Sound Design-Echolab

--