+ CREATIVE +

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Nordic Track wanted a spot that visualizes the iFit's full-range of potential workout data tracking. Directors Jose Gomez and Tom Green approach was to push real athletes to their limits. They wanted to showcase these athletes training at home, the gym, and the outdoors, all linked by one common device: the iFit. We were brought on to pump up the spot and polish it with beautiful matte painting composites, and screen replacements of the apps UI.

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+ CREDITS +

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Directors: Jose Gomez & Tom Green

CYPHER-Vfx/MattePainting/Post